Perpetrators of mass shootings motivated by hate tend to have a loose affiliation and weak ideological belief system. Their true hatred is self-loathing, anger, frustration, and hopelessness. This opens the door to intervention because the people saying hateful and hurtful things, online and in person, are really just projecting an underlying unhappiness with themselves, not a strong conviction about others. To stop mass shootings motivated by hate, we must embrace the complex reality that online activity is rooted in real world experience.