In light of all this, the code of conduct of the press must embrace the principles and objectives of consultation as revealed by Bahá'u'lláh. Only in this way will the press be able to make its full contribution to the preservation of the rights of the people and become a powerful instrument in the consultative processes of society, and hence for the unity of the human race.
As to manner and style, Bahá’u’lláh has exhorted “authors among the friends” to “write in such a way as would be acceptable to fair-minded souls, and not lead to caviling by the people.” And He issues a reminder: “We have said in the past that one word hath the influence of spring and causeth hearts to become fresh and verdant, while another is like unto blight which causeth the blossoms and flowers to wither."
Evidence-informed strategies do not oversimplify the complex challenge of urban violence. Because such approaches do not dumb violence down, they can be difficult to digest quickly. They may also challenge us to think and feel differently. For these reasons, they are often overlooked: we usually want solutions that can be evaluated using our own intuition and common sense. The media caters to this, telling us what we want to hear rather than what we need to know.